How to Use the Decoy Effect to Steer Buyers Toward Your Best Package
Most pricing tables push buyers toward the cheapest option by accident. Here is how to use the decoy effect to guide buyers toward the tier that matters most.
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Pricing
Practical advice for sales teams that present pricing live and close deals faster.
The Decoy Effect: How a Third Pricing Option Wins More Deals
A well-placed decoy option can shift 20-40% more buyers to your target pricing tier without changing a single price. Here is how to build one that works.