How to Use the Decoy Effect to Steer Buyers Toward Your Best Package
Most pricing tables push buyers toward the cheapest option by accident. Here is how to use the decoy effect to guide buyers toward the tier that matters most.
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Sales Tips and Product Updates
Practical advice for sales teams that present pricing live and close deals faster.
How to Handle "Let Me Think About It" and Close More Deals
When a prospect says "let me think about it," most reps wait and lose the deal. Here's how to find out what's really going on and move the conversation forward.
The Decoy Effect: How a Third Pricing Option Wins More Deals
A well-placed decoy option can shift 20-40% more buyers to your target pricing tier without changing a single price. Here is how to build one that works.
Why You Should Present Quotes Live Instead of Emailing PDFs
Emailing a PDF quote hands control to the buyer right when you need to steer the deal. Here is why presenting quotes live on calls wins more business.
How to Close Deals When a Committee is Making the Decision
When 6 to 10 people are involved in a B2B purchase, your standard close approach breaks down. Here is how to handle committee buying decisions.