How to Use the Decoy Effect to Steer Buyers Toward Your Best Package
Most pricing tables push buyers toward the cheapest option by accident. Here is how to use the decoy effect to guide buyers toward the tier that matters most.
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Sales Tips and Product Updates
Practical advice for sales teams that present pricing live and close deals faster.
Presenting Quotes Live vs. Emailing PDFs: Which Wins More Deals
Emailing a quote PDF and waiting is one of the most common ways sales reps lose control of a deal. Here is how presenting quotes live on calls changes the outcome.
The Decoy Effect: How a Third Pricing Option Wins More Deals
A well-placed decoy option can shift 20-40% more buyers to your target pricing tier without changing a single price. Here is how to build one that works.
Why Live Pricing Presentations Outperform Static PDFs Every Time
Sending a PDF quote and waiting kills deals. Here is why walking prospects through pricing live on a call closes faster, and how to make it a repeatable habit.
Why You Should Present Quotes Live Instead of Emailing PDFs
Emailing a PDF quote hands control to the buyer right when you need to steer the deal. Here is why presenting quotes live on calls wins more business.